With their well-publicized capabilities, including performance matches even surpassing OpenAI’s latest models, DeepSeek's instant popularity led to some serious technical hiccups. In fact, after being flooded with traffic following its rise to fame, the service experienced prolonged outages which forced the company to limit registration. This was due to
large-scale malicious attacks that threatened its service stability. The challenges faced during such rapid growth are a reminder of the need for robust infrastructure that can accommodate unexpected surges in demand.
One irony in this situation is that, while the company is built around pushing AI boundaries, they seemed to run into barriers themselves due to a lack of foresight in their technical preparations. This teaches the lesson that emergency protocols & proper load management are essential in fast-paced tech environments, particularly when the stakes involve sensitive areas like AI adoption and market competition.