1/14/2025

Filtering Shopify Products by Keywords in Descriptions

Are you tired of customers struggling to find exactly what they’re looking for in your Shopify store? Or maybe you want to enhance the visibility of your products in a sea of options? FILTERING Shopify products by keywords in their descriptions might just be the MAGIC trick you need. In this post, we’re diving deep into how you can effectively implement this strategy for optimizing your store's search capabilities.

Why Keyword Filtering Matters

Keyword filtering is CRUCIAL, especially when your store holds a vast inventory. Customers often use specific keywords to locate products. Without the ability to filter through descriptions effectively, you’re likely missing sales opportunities. IN FACT, effective keyword filtering can:

Enhance customer experience: By allowing quick access to relevant products, customers can find what they want effortlessly.
Boost conversion rates: With easier navigation, potential buyers are more likely to complete their purchases.
Improve SEO: A well-organized product catalog that leverages keyword filtering can rank better in search engine results.

Utilizing Shopify's Built-In Features

Shopify offers several built-in tools to help you filter products effectively based on keywords found in your products’ descriptions.

1. Use the Search & Discovery App

The Shopify Search & Discovery app lets you create filters that allow customers to refine their searches effectively. This app gives you the power to tailor the search results based on keywords in product descriptions.

Steps to set up the app:
1. Install the app via the Shopify App Store.
2. Create filter options based on product attributes like colors, sizes, and most importantly, key terms found in the descriptions.
3. Save your settings to update your store’s search experience.

2. Modify Your Theme

If you're using a Shopify theme that supports advanced filtering options, you'll want to enable specific features in your theme settings. Here’s how to CHECK if your theme supports filtering:

Go to Content > Menus in your Shopify Admin.
Look for the Collection search filters section to see if filtering is supported.
If not, consider switching to a theme that allows for filtering capabilities based on keywords.

Building a Keyword Filtering Strategy

Now that we have the basics down, let's tackle how to CREATE a keyword filtering strategy that’s effective for your store.

1. Identify Relevant Keywords

Start by conducting keyword research to identify terms your customers might use when searching for your products. Utilize tools like Google Keyword Planner or SEMrush to find high-volume keywords related to your products.

2. Optimize Product Descriptions

Once you've identified key phrases, it’s time to incorporate these keywords into your product descriptions. Make sure descriptions are not just filled with keywords but are also compelling and informative. Here’s a quick checklist:

Write engaging, informative descriptions that naturally incorporate relevant keywords.
Avoid keyword stuffing, which can be detrimental to both user experience & SEO.
Use bullet points for easy readability and to help highlight key features or attributes of the product.

3. Tag Products Efficiently

Using tags effectively can work synergistically with your keyword filtering. Tag each product with relevant keywords that you've researched. This extra layer of tagging expands visibility in search results. Use BOTH descriptive and categorical tags to cover all bases.

4. Implement Filtering Mechanisms

Implement filtering mechanisms in your store. If you are on Shopify's Online Store 2.0, you can access filtering and sorting options in your theme editor.

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- Under theme settings, explore options to enable product filters based on attributes like brand, price, etc.
- Utilize the tagging system to set additional filters that reflect keywords present in product descriptions.

5. Test & Adjust

After implementing your filtering system, TEST its effectiveness. Monitor search analytics to see how well your customers are interacting with the filters. Adjust the keywords, product listings, or filtering options based on real-time data concerning user behavior.

Enhanced Keyword Filtering with Apps

While Shopify provides foundational tools, you can go a step further by utilizing third-party apps that specialize in advanced filtering capabilities. Here are some recommended apps:

This popular app helps you create an intuitive filtering system based on user search behavior and includes keyword filters.
Offering features like total customization, it's an excellent way to enhance user experience in your Shopify store. Check it out on the Shopify App Store.

Boost AI Search & Filter

With AI-driven capabilities, this app guides customers with personalized search results & effective filtering according to keywords utilized in product descriptions. You can learn more about it here.

Okas Live Search & Filter

This app offers advanced smart filters for your Shopify store. Enhance your product discoverability by applying its features to manage your keyword filtering process. More info is available on the app page.

Integrating Arsturn for Enhanced Engagement

Now that you've got filtering set up, engage your audience further by using Arsturn to create custom chatbots for your store.

Boost Customer Engagement: Utilize conversational AI to provide instant responses improving customer satisfaction.
Tailored Experience: With Arsturn, design chatbots for personal interaction and assistance on specific queries.
No-Code Solution: You don’t need to be tech-savvy; Arsturn enables effortless creation of chatbots with its user-friendly platform.

Leveraging Arsturn along with your keyword filtering can enhance customer experiences, grabbing their attention before they even think to leave your site.

Takeaway

Filtering Shopify products by keywords found in descriptions is an ongoing process that requires strategy and adaptation. With the right combination of filtering features, optimized product descriptions, effective tagging, and the support of tools like Shopify and Arsturn, you’ll likely see a boost in engagement & conversions!

Ready to optimize your Shopify store? Start filtering by keywords now! Feel free to reach out for any questions or let us know how your filtering journey goes!