Imagine having a
virtual assistant that helps customers in real-time across multiple channels. This is one of the future considerations within Shopify's AI strategy. Intelligent chatbots capable of handling FAQs, order inquiries, or complaints are already in play. However, the next evolution could see them managing complex customer interactions that are
personalized, timely, & relevant, significantly enhancing customer satisfaction. According to recent reports, users prefer engaging with chatbots that provide accurate & speedy responses, leading to better retention rates.