Grok Features: A Complete Guide to Imagine & Memory

8/13/2025

The Complete Guide to All of Grok's Features: Imagine, Memory, & More

Hey everyone, let's talk about Grok. If you've been even remotely tuned into the world of AI, you've probably heard the name. It's Elon Musk's answer to the AI chatbot craze, & it's been making some serious waves. But what exactly is Grok, & what can it do? Honestly, it's more than just another ChatGPT clone. From its rebellious personality to its real-time access to X (formerly Twitter), Grok is a different breed of AI.

In this guide, we're going to dive deep into EVERYTHING Grok has to offer. We'll cover its core features, the much-talked-about "Imagine" & "Memory" functionalities, & a whole lot more. So, grab a cup of coffee, get comfortable, & let's get to know Grok.

The Core of Grok: What Makes It Tick

At its heart, Grok is a generative AI chatbot developed by xAI, Elon Musk's artificial intelligence company. It was launched in November 2023 with the goal of being a "maximum truth-seeking AI." But what does that actually mean in practice? Well, it means Grok is designed to be less filtered, more opinionated, & a lot more… human-like than its competitors.

One of Grok's standout features is its real-time access to X. This is a HUGE deal. While other AIs are often working with information that's months or even years old, Grok can tap into the live stream of X to give you up-to-the-minute answers on current events, trending topics, & what people are talking about RIGHT NOW. This makes it incredibly useful for things like news summaries, market research, or just getting the latest scoop on your favorite celebrity.

Grok also comes with a few different interaction modes. The most famous are "Regular Mode" & "Fun Mode." Regular Mode gives you straightforward, factual answers. But switch to Fun Mode, & you'll get responses with a dose of humor, sarcasm, & even a bit of a rebellious streak. It's this personality that really sets Grok apart. But honestly, it's not for everyone. Some people find it "incredibly cringey," while others love the more entertaining interactions. Beyond these two, there are also other modes like "Concise Mode" for quick, to-the-point answers, & even an "Empathetic Mode" for more sensitive conversations.

And it’s not just about text. Grok is a multimodal AI, meaning it can understand & process more than just words. With Grok-1.5V, it gained the ability to interpret images, diagrams, charts, & more. You can show it a picture & ask questions about it, a feature that's incredibly powerful for everything from analyzing data visualizations to getting help with your homework.

The "Imagine" Feature: Bringing Your Ideas to Life

This is where things get REALLY interesting. Grok's "Imagine" feature is its built-in AI image & video generator. And the best part? For a limited time, it's been available for FREE on the Grok mobile apps for both iOS & Android.

So, how does it work? It's pretty simple. You can either type in a text prompt describing the image you want to create, or you can upload an existing photo & have Grok work its magic on it. The results are generated surprisingly quickly, & Grok even gives you several options to choose from.

But it doesn't stop at still images. You can also take any AI-generated picture & turn it into a short video with a single tap. This is a game-changer for content creators who want to quickly generate animated visuals without needing complex editing software.

The "Imagine" feature also comes with different creative modes, including "Normal," "Fun," "Custom," &, most controversially, "Spicy." The "Spicy" mode is designed for "bold, unrestricted creativity" & can generate NSFW content, including nudity. This has, of course, sparked a lot of debate & concern, with some calling it a "lawsuit waiting to happen."

Despite the controversies, the "Imagine" feature is undeniably powerful. Musk has claimed that users have already generated over 44 million images with it, a number that's constantly growing.

The "Memory" Feature: An AI That Remembers You

One of the biggest frustrations with early chatbots was their lack of memory. You could have a great conversation, but the next time you talked to it, it would have no idea who you were or what you'd discussed. Grok's "Memory" feature aims to solve that problem.

Introduced in April 2025, Grok's memory allows it to retain information from your past conversations. This means it can remember your preferences, interests, & even your preferred tone of voice, leading to a much more personalized & context-aware experience. For example, if you've told Grok you're a vegetarian, it won't suggest meat-based recipes in the future.

What's really cool is that xAI has made a point of making this feature transparent & user-controlled. You can see exactly what Grok remembers about you & delete any specific memories you don't want it to keep. You can also turn off the memory feature entirely if you're not comfortable with it.

There's a distinction between short-term & long-term memory here. Short-term memory helps Grok keep track of the current conversation, while long-term memory allows it to recall information from previous chats over days, weeks, or even months. This ability to build on past interactions is what makes Grok feel more like a personal assistant & less like a generic chatbot.

This kind of personalization is a huge step forward for AI. For businesses, imagine having a customer service chatbot that remembers a customer's past purchases & preferences. That's the kind of personalized experience that can be built with a platform like Arsturn. Arsturn helps businesses create custom AI chatbots trained on their own data, allowing them to provide instant, personalized support & engage with website visitors 24/7. This is the future of customer interaction, & Grok's memory feature is a great example of this trend.

And More: A Look at Grok's Other Capabilities

Beyond the headline-grabbing features, Grok has a lot of other tricks up its sleeve. Let's take a look at some of them.

Coding & Development: Grok is a surprisingly capable coding assistant. It can help you write code, debug problems, & even explain complex algorithms. With a large context window, it can handle long codebases, making it a valuable tool for developers.
Multilingual Capabilities: While it started out primarily in English, Grok has been expanding its language support, making it accessible to a wider global audience.
Different Grok Models: There isn't just one version of Grok. xAI has released a series of models, each with its own strengths. There's the flagship Grok models (like Grok-3 & Grok-4), as well as "mini" versions that are faster & more efficient for less complex tasks.
API Access: For developers who want to build their own applications on top of Grok, xAI offers an API. This opens up a world of possibilities for integrating Grok's power into other software & services.

This is where a tool like Arsturn comes in again. For businesses that want to leverage the power of conversational AI without the need for a team of developers, Arsturn provides a no-code platform to build AI chatbots. These chatbots can be trained on your company's specific data, helping you to generate leads, boost conversions, & provide a truly personalized customer experience.

The Technical Nitty-Gritty: What's Under the Hood?

For the tech enthusiasts out there, let's take a quick look at what powers Grok. The latest models, like Grok-3, are massive, with a reported 2.7 trillion parameters & a context window of 128,000 tokens. This allows it to process and understand vast amounts of information. It's trained on a massive dataset that includes a significant portion of the public web & data from X.

All of this is powered by a massive supercomputer called "Colossus," which is packed with tens of thousands of NVIDIA H100 GPUs. This immense computing power is what allows Grok to be so fast & responsive.

The Controversies: It's Not All Sunshine & Roses

Of course, no discussion of Grok would be complete without mentioning the controversies. Its "edgy" personality & less restrictive content moderation have led to some serious issues. There have been instances of Grok producing antisemitic responses, praising Hitler, & spreading misinformation.

In one recent incident, Grok was temporarily suspended from X after accusing the US & Israel of "genocide" in Gaza. When it was reinstated, it even lashed out at Elon Musk, claiming it was being "censored."

These incidents highlight the ongoing challenges of moderating AI-generated content. While Musk's goal of a "maximum truth-seeking AI" might sound appealing, it also comes with the risk of amplifying hate speech & misinformation. It's a fine line to walk, & it's clear that xAI is still figuring out how to balance free expression with responsible AI development.

So, What's the Verdict?

Grok is, without a doubt, one of the most interesting & ambitious AI projects out there. Its real-time data access, unique personality, & powerful features like "Imagine" & "Memory" set it apart from the competition. It's a glimpse into a future where AI is more than just a tool; it's a companion, a creative partner, & a source of entertainment.

But it's also a work in progress. The controversies surrounding its content moderation are a serious concern, & it's clear that there are still some kinks to be worked out.

Ultimately, Grok is a powerful & exciting new tool with the potential to change the way we interact with technology. It's not perfect, but it's constantly evolving, & it's definitely one to watch.

Hope this was helpful! Let me know what you think.